They allow the collection of information on the behaviour of users, obtained through the continuous observation of their browsing habits, in order to develop a specific profile and display personalised advertising based on it.
They allow users to remember information so that they can access the website with certain characteristics that differentiate their experience from that of other users, such as, for example, the language or the appearance or content of the website, depending on the browser through which they are accessing it or the region from which they are accessing it, etc.
They allow the monitoring and analysis of user behaviour. The information collected through this type of cookie is used to measure the activity of the website, in order to introduce improvements based on the analysis of the use made by the users of the site.
They allow users to remember information so that they can access the website with certain characteristics that can differentiate their experience from that of other users. In particular, Arquia uses them to remember the language selected by the user in subsequent sessions.
YouTube uses different types of cookies (including preference or personalisation cookies - volume, video quality - and personalised advertising, i.e. based on a profile drawn up according to the user's browsing habits) when providing its services.